Official Merch

The Shop of Softness

Capes, plush, conditioner, and the only calendar where April is a bathtub. Every item is currently sold out — the Captain is restocking between bedtime stories. Sign up at HQ to be notified.

Sold Out

Apparel

The Cape of Cuddlement

$249.00

Machine washable. Emotionally indestructible.

Sold Out

Toy

Plush Mini Captain Beard

$39.00

Hug-certified by three independent toddlers.

Sold Out

Bath

Classified Conditioner

$???

Ingredients redacted. Results: suspiciously fluffy.

Sold Out

Gag

Fwoosh! Spray

$24.50 per can

One spritz. One FWOOSH. One very startled razor.

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Accessory

Softness Admin Pin Set

$18.00

Six pins. Wear all six. We're not your supervisor.

Sold Out

Science

Kitten Belly Index Kit

$299.00

Professional-grade softness calibration. Kitten not included*.

Sold Out

Desk Toy

Beard Defender Arcade Cabinet

$6,499.00

Ships freight. Requires one (1) reinforced living room.

Sold Out

Print

Dad Joke Desk Calendar

$14.99

365 groaners. 12 truly inexcusable puns. One regret-free year.

Limited-Time Bundle

The Full Softness
Starter Pack

Cape + Conditioner + Pin Set + Free Hug Coupon. Everything you need to join the Softness Administration.

$484$199

Shipping & Returns

The Fine (Fluffy) Print

When will my order arrive?
Delivery time: 2-4 business naps. Express shipping available for an additional soft kiss on the forehead.
Do you ship internationally?
We ship anywhere a child can point on a globe, which is everywhere they've ever heard of and several places they haven't.
What if my item arrives insufficiently soft?
Return it with a handwritten apology from whoever handled it. We'll replace it and send an additional one, free.